Product Design Lead / Design Engineer
Toronto Amsterdam-based Product Design Lead who spends the day crafting delightful digital experiences and the night honing my development skills by bringing designs to life. Whether it’s perfecting a user journey or coding an interactive prototype, I’m always exploring ways to bridge creativity and technology.
Work
Freshbooks Connect
Designed a mobile application to streamline workflows for team members and business owners in the trades industry, facilitating time, expense, and mileage tracking.
40%
User Retention Rate
25%
Data Accuracy Improvement
FreshBricks
Developed a comprehensive design system to unify design and development practices across FreshBooks’ web applications, with future integration plans for mobile platforms.
93%
Adoption Rate
30%
Development Time Reduction
My Stack
I’m dedicated to evolving my craft, embracing new tools and techniques to stay versatile and deliver meaningful, user-centered experiences.
Design
Figma
Jira
Framer
Play 2
Spline
General
Spotify
ChatGPT
Perplexity
Loom
Who am I?
I’m a Product Design Lead with over a decade of experience crafting user-centered digital solutions across industries like telecom, e-commerce, accounting, and HRM. My journey started in the advertising world, where I developed a keen eye for detail and a passion for storytelling, before transitioning into product design and strategy.
B2B SaaS
I simplify complexity with thoughtful design, creating tools that enhance productivity and solve real-world problems for businesses.
Mobile Applications
I design native mobile apps that deliver intuitive and engaging user experiences, ensuring usability and consistency across devices.
B2C Applications
I’ve developed intuitive experiences that meet the needs of diverse audiences, with a strong focus on usability and engagement.
Design Systems
I create scalable design systems that align teams, enhance collaboration, and maintain consistency across platforms.
My work blends creativity with strategy, turning challenges into opportunities to create meaningful digital experiences. Now based in Amsterdam, I’m exploring how design can continue to evolve in a global, fast-paced world.
Why Me?
Execution with Vision
I don’t just design; I craft solutions that are backed by strategy, executed with precision, and aligned with both user and business goals.
Systems Thinker
I take a holistic approach to design, ensuring that every detail contributes to the overall product story, creating cohesive and impactful user experiences.
Collaborative Leader
With experience mentoring designers and leading cross-functional teams, I foster an environment where collaboration leads to innovation.
Adaptable and Curious
I’m always learning, whether it’s mastering a new design tool, exploring emerging trends, or understanding evolving user needs. This curiosity drives my ability to create innovative solutions.
Experiences
Freshbooks
Product Design Lead
Hiroo
Website Design
Ceridian
Sr. Mobile Product Designer
Profillet
Branding
Rogers Communications
Sr. Mobile Product Designer
Ekar
Website & Mobile App Design
Compass Digital Labs
Senior Product Designer
Education
Bachelor's degree - Creative Advertising
Humber College - Toronto / Canada
Side Projects / Experiments
Card Spin
Playground
Spline Blend
Playground
Hiroo
Web Design / Freelance
Profillet
Branding / Freelance
Profillet
Web Design / Freelance
Ekar
Mobile App Design / Freelance
Some nice words from people worked with me
Scott Williams
Director of Design
I had the pleasure of working with Bora Alap as a product designer on our mobile apps and design system at Freshbooks for the last couple of years. Bora was an outstanding contributor who played a pivotal role in shaping our design strategy and elevating the user experience across our products.Bora was instrumental in re-booting our design system work helping to solidify our grounding principles and approach to working cross-functionally with all our stakeholders. He was a key contributor and led the effort to establish a cohesive visual language, define reusable UI components, and document comprehensive design guidelines. Bora's keen eye for detail, combined with his deep understanding of design principles, enabled him to start building a scalable, high-quality design system that allows teams across the organization to contribute and collaborate effectively to the overall projectIn addition to his design system work, Bora was the lead designer on our mobile app. He consistently delivered user-centric designs that solved complex business challenges. Bora's design process was methodical and iterative. He worked closely with engineering and product leaders while always keeping the user at the forefront. His attention to interaction details and accessibility best practices resulted in intuitive, high-performing mobile experiences.In summary, Bora is an exceptional design professional who combines strong technical skills, a deep understanding of engineering practices, and a keen user-centred mindset. He would be a tremendous asset to any organization looking to build world-class digital products and design systems.
Kiley Meehan
Head of Design
Bora was a member of my team for around three years and made a significant impact in accelerating our mobile strategy and leading the establishment of a robust design system. An intriguing mix of technical and craft talent, Bora brought a systems-thinking approach to all aspects of his work, whether it was expanding the possibilities and scope of what a design system could achieve, working with developers to bring that consistency into the customer experience, or pushing our mobile experiences into new, modern directions. For teams looking for someone who can mature their systems, elevate their craft, highlight compelling mobile opportunities and contribute a wonderfully dry sense of humour and strong camaraderie - I highly suggest you consider Bora!
Vishal Assija
Senior Engineer Mobile
I had the opportunity at FreshBooks to work with Bora, who excels at mobile app design and creative thinking. Every engineer dreams of working with Designers who understand the feasibility and complexity of the technology and devise a design strategy to support the engineering team. Bora was one of the finest Product Designers I've ever worked with. He is not only good with design but also understands product requirements and technical challenges to come up with intuitive designs. During my time at FreshBooks, he was my go-to person to discuss complex problems and get insights about creative design thinking. Bora can understand any tech stack and technical challenges very well to come up with tech stack and technical challenges very well to come up with design patterns that are feasible and at par with product expectations. Which, in turn, helps the engineering team implement ideal designs for the product. It was my pleasure to work with Bora, and I highly recommend him. He will be an asset to any engineering team that wants to work with a designer who is well-versed in most modern technological stacks and intuitive design thinking.
Yvonne Shek
VP of Design
I had the great pleasure of working with Bora. He expertly led the design of a key product. Bora is strong in understanding intricate (and often vague) requirements and translating them into various design options. He works incredibly well under pressure and tight timelines, while delivering quality design concepts. Bora is a skilled presenter and communicator. He would be an excellent asset to any product or service design team. Our team already misses him.